Archive for February, 2012

What to Do When a “Friend” Unfollows You on Twitter

©Kat Caverly, all rights reserved

In this marvelous age of the social media new words have become popular but some of these words had prior meaning. So there is a potential for confusion. In the world of Facebook the word “Friend” has a meaning a bit closer to our offline worlds. Ostensibly we “know” the people we friend on Facebook, [...]


Valentines Day is NOT a Test

valentines-day-greetums

©Kat Caverly, Greetums.com If there is one truism in the greeting card biz, it’s that 90% of cards are purchased by women, and of those, 90% are sent to other women. While it’s very true that women are known to be more social, more communicative, than men; and that women are usually keepers of the [...]