Happiness Marketing

Valentines Day is NOT a Test

valentines-day-greetums

©Kat Caverly, Greetums.com If there is one truism in the greeting card biz, it’s that 90% of cards are purchased by women, and of those, 90% are sent to other women. While it’s very true that women are known to be more social, more communicative, than men; and that women are usually keepers of the [...]


To Err May Be Human but to Invoke Ire is Piracy.

xmas-TomKat-no-evil

photo by Kat Caverly © 2011 I know. What does piracy have to do with the Holidays? Nothing and everything. Just before Cyber-Monday and the feeding-frenzy that is holiday retail sales, another frenzy hit the Internets: Stop Online Piracy Act, or SOPA. As an artist I have a dog in this fight against online piracy, [...]


Celebrating Life: Optional in the Best of Times; a Necessity in Our Darkest Hours.

starring Kat Caverly and Tom Reeve ©NoEvil Productions 2010 ended at a new low financially. The fact was we were in crisis. I had spent the whole year researching and writing about celebrations. At the very least we needed to celebrate life during those holidays. Little did I know yet that this financial challenge would [...]


The Top Ten Reasons I Wish I was Jewish

hora-kat-caverly

I have been a greeting card professional since 1987. And I have lived in New York since 1981. I have watched with intense interest all of the wonderful Jewish festivals and Hanukkah is really a HAPPY HOLIDAY! So as my continued commitment to “Celebrate Life” I celebrate Chanukah every year. I created a online Hanukiah [...]


Video Production: Going Small for Big Results

smoothee-saade-tom

shot with an iPhone on a Steadicam Smoothee by steadicam operator Saade Mustafa, behind the scenes at “Unforgettable” I have a confession. I coveted an iPhone ever since I started to see photography from its camera. But when I saw the video. I had to have one.


Five Ways to Keep Thanksgiving in Your Heart Every Day in Every Way

Fall in Depth photo by Kat Caverly

Photo by Kat Caverly I love this time of year. I love the season changing, the colors, the smells and most of all looking forward to the Thanksgiving feast.


Our Bodies, but Not Our Happiness Level, are Formed in Childhood

A seven year old Kat Caverly pouts as her father stalks her with his camera.

Do happy. Be HAPPY! And like me, if you had an unhappy childhood, start your Happy Childhood today! It is never too late to have a happy childhood.


5 Things You Can Do When the Day is Going Horribly Wrong.

Kat Caverly demonstrates how to do Hayasa yoga, laughter yoga.

All you need is 5 minutes to start having a good day again. 1. Laughing yoga – Hayasa Time: 60 seconds Doing this video proved to me that this simple technique is the most powerful way to relax and see things a bit brighter. It is easy and can be done anywhere and I find [...]


The First Social Media: The Face

Baby dressed like Austin Powers with groovy 19060's background. Photo ©Kat Caverly

The face is always the most important thing on a page, in a video. Our brains are wired to see faces as the most important things in our environment. Smile. It increases your face value. ~proverb


Why Happiness is a Better Selling Proposition than Fear

Illustration of a sunrise with a happy sun and birs and butterflies and flowers.

  Happiness comes in cans not in can’ts. ~Kat Caverly   Once upon a time we all lived happily ever after . Is that really only true in storybooks? Or is happiness and satisfaction a result of choice? I believe in the power of the human spirit. Humanity has faced worse times and transcended all [...]


Smile for No Reason

Smiles Pink Flying Pig Happiness

What if happiness is as simple as learning how to smile? At this point even the word “SMILE” makes me smile a huge, full-faced genuine smile. This is worthy of learning and practicing every day. I highly recommend smiling for no particular reason. Don’t underestimate the power of the smile; it’s benefit to the wearer, [...]